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15 Col Sheldon Lane
Pound Ridge, NY, 10576
United States


THE LIGHTS OF BROADWAY SHOW CARDS™ celebrate Broadway theatre. The stories and the storytellers, the art and the artisans, those who make it all possible and the community embracing it. Shows, actors, directors, writers, designers, and all else in the spotlight or behind the scenes who keep the theatrical world spinning.



THE LIGHTS OF BROADWAY SHOWCARDS™ pay tribute to the new and notable on Broadway, as well as the legendary and revered. Actors and actresses, writers, directors, designers, personalities, organizations, theaters and related locales, theatre lore, traditions, and tall tales. So many possibilities! And each card comes with fun facts to learn and share, highlighting the stuff that makes this vital, collaborative, and exciting art form thrive. New editions will be published semiannually.

Collect the cards! Trade them! Get them autographed! Find cards that few people have! In addition to the cards in regular rotation, rarities will occasionally be launched. Some will be site-specific releases. Some may be made available at special events. Some may be associated with unique interactive opportunities: games, promotions, charitable opportunities. 

We’re excited about bringing THE LIGHTS OF BROADWAY SHOWCARDS™ to all those who love Broadway.

Here are a couple of videos that came out around our Spring 2016 edition release! First, Squigs' peeps at invited him to sit in on #LiveatFive to chat (he hits the wee screen around 6:45). And then Richard Ridge and the team from put together a wonderful feature from the press event. Thanks all!


Justin "Squigs" Robertson

Justin "Squigs" Robertson

Justin "Squigs" Robertson has been the resident artist for since 2010. His illustrations have also appeared in The New York Times, The Wall Street Journal, The Los Angeles Times, Variety, Playbill Broadway Yearbook, Jennifer Ashley Tepper's Untold Stories of Broadway series, and in promotional campaigns for Actors' Equity Association, BC/EFA, the Theatre World Awards, and theatrical productions in New York, London, and around the world.

As an actor, Squigs has performed across the country on such stages as the Paper Mill Playhouse, Milwaukee Repertory Theatre, Theatre Under the Stars, Casa Mañana, Music Theatre of Wichita, the Disneyland Resort, and the Pasadena Playhouse. He first had the idea of connecting theatre and trading cards when he drew his fellow cast members into cards during a production of Damn Yankees at Bollinger's Candlelight Pavilion Dinner Theater in 1996.

Squigs wears many hats here including webmaster and social media point person. But his main role is as the illustrator, designer, and content creator of THE LIGHTS OF BROADWAY SHOW CARDS™. See more of his work at his website. Squigs was born and raised in Oregon, lived in Los Angeles for many years, and now calls New York City his home.

Dori Berinstein

Dori Berinstein

Dori Berinstein is a four-time Tony-winning Broadway producer and an Emmy Award-winning director, producer and writer of film and television. As a kid, she was an avid baseball card collector, only because Broadway trading cards didn't exist!

Dori has two new, original musical comedies heading to Broadway: Half Time, directed by Jerry Mitchell, about a group of young, expert dancers tasked with getting pro basketball's first-ever over-60 hip hop dance team performance ready. (The show is based on Dori’s film award-winning film Gotta Dance). And, The Prom, directed by Casey Nicholaw, about worlds colliding into hysterical chaos when Broadway divas descend on a small town determined to right horrible wrongs when a high school girl is rebuffed from taking her girlfriend to the prom.  

Dori's past Broadway productions include: Who’s Afraid of Virginia Woolf (Tony Award – Best Play Revival); Legally Blonde: The Musical (Olivier Award – Best Musical; London, Touring Broadway Award – Best Musical), Thoroughly Modern Millie (Tony Award – Best Musical), The Crucible (Tony Nomination – Best Play Revival), One Flew Over the Cuckoo’s Nest (Tony Award – Best Play Revival), Fool Moon (Special Tony Award), Flower Drum Song (Tony nomination) and Golden Child (Tony nomination).

As a documentary filmmaker, Dori directed, wrote and produced: Marvin Hamlisch: What He Did for Love (2013/Emmy Award/American Masters); Carol Channing: Larger Than Life (2012); Gotta Dance (2009); Some Assembly Required (2008) and Show Business: The Road to Broadway (2007). Dori’s latest film, The Last Blintz, is about the closing of the Edison Café.

Dori co-founded Camp Broadway and is a recipient of the Robert Whitehead Award for Excellence in Commercial Theatre Producing.

For press photos, please click here.

©2015-2019 Dramatic Forces, LLC • All artwork and design ©2015-2019 Justin "Squigs" Robertson